Saturday, December 8, 2012

Sears Allstate - 1953

SEARS ALLSTATE ....




Sears, Roebuck and Company is an American distribution group founded by Richard Warren Sears and Alvah Roebuck in the late nineteenth century. The company distributes its products in Canada under the name Sears Canada and Mexico under the name Sears Mexico. Since its inception, the company has grown to become the largest retail in the United States in the mid-twentieth century. Competition and changing demographics of its customers have been a challenge for the company after World War II so that in 1949 the vice-president of the chain stores had the idea to sell a car under the brand " Sears Allstate "in its stores. But buying a car store did not fit into the public morals and the process was really very innovative and daring ....



The retail chain Sears had tried to sell cars under the name "Sears Motor Buggy" between 1908 and 1912 with some success. These horseless carriages with large wheels were a type of passenger vehicle quite popular in rural areas in the early twentieth century, as the ground clearance was high, they were well suited to mud, roads and ruts. More time to the rural people were accustomed to ordering in the Sears catalog and Sears Motor to be delivered by mail. Like virtually all Sears merchandise, these cars were manufactured by other companies and sold by Sears. But the market in 1952 at the Allstate Sear , a version customized by Alex barely Tremulis the Henry J for sale in stores "Sears, Roebruck & Company" located primarily in the southern and southwestern United States, it There was a huge gamble involved. However, the CEO at the time thought he might enjoy the wide distribution network that could provide the chain of Sears and his immense catalog touched the bottom-end of America ....



Theodore V.Houser, CEO of Sears was also on the board of the young Kaiser-Frazer automobile group so it will entrust Kaiser design its new car the amazing Sears Allstate was one of the trademarks of Sears. So an agreement was quickly reached between Henry and J.Kaiser Houser, president of the automotive group. The first idea was to affix badges Allstate on large models Kaiser 1949, but the president of Sears did not believe it really, and preferred to wait for the compact model, which was in preparation at Kaiser, the future Henry J. It was launched in 1951, and exactly what looking Houser, a car simple, economical, cheap and easy to maintain. Somehow, Kaiser convinces its dealers to accept competition from chain stores. Finally, the Sears Allstate will be built by Kaiser-Frazer (Kaiser-Willys), Michigan, and was based on the compact style of the Henry J Kaiser, a two-door hatchback in two models, the Series 4 and Series 6 ....



The unusual Sears Allstate differed from the Henry J not only details of body (such as the grille) but also by a much improved interior, Spartan edge on the side of the original model. Few visual details differed as cars of both brands such as changes in the level of assessment. Obviously, since the car is clean Sears is given the "treatment Sears' front grille and hubcaps are changed. But the retailer goes a little further, there installs components already provided by the Sears catalog, such as tires and Allstate, and a host of option that Henry J does not offer origin, such as locks best qualities, "seat cover", armrest, sunshade etc. ... and to the chagrin of Kaiser-Frazer dealer, Sears is able to sell Allstate well equipped the same price as Henry J base. In 1952, two models are available, the A 230 Allstate offered in 3 finishes Basic, Standard and DeLuxe and the Allstate 240 A available in two finishes Basic and Deluxe. In 1953, the A 230 is no longer offered in Standard and DeLuxe finishes and only A 240 DeLuxe. Then this is the end of collaboration with Kaiser and the disappearance of the Allstate brand ....



In terms of mechanics, unusual Sears Allstate next version will be equipped with 4-cylinder engine Four Hurricane with a displacement of 134 of these Jeep that delivers a power of 68 horsepower, 6-cylinder or 161 of this engine that develops 80 horsepower. For several reasons, the strong competition that engaged Nash Rambler with small and Metropolitan models that offered much more "high-tech" and high quality will limit sales of Allstate. Another factor that will play to his disadvantage, the options it did not have such a heating system that offered competition for only a few dollars more as Ford, Plymouth or Chevrolet model. Unfortunately, the results were very disappointing business, and not just because Allstate was more expensive, but also because the U.S. did not really want to make a purchase as important as auto life jackets stowed between a baby and feed. Sales did not exceed 2000 units in 1952, and less than 1,000 in 1953 and therefore V.Houser Theodore threw in the towel at the end of 1953. Today, Henry J is rare, but a model like Allstate Vintage Classic has become very, very rare and therefore very expensive in good condition ....



Specifications:
  • Engine: 6 Cylinder
  • Capacity: 161 cubic inch
  • Power: 80 hp
  • Torque: 450 Nm at 5500 t / mn
  • Speed: 125 km / h

0 comments: